The world of advertising got a glimpse of its future during the NBA Finals when Kalshi rolled out an AI-generated commercial created in a remarkable two days. The commercial, which was made using Google’s Veo 3 video model, not only wowed with its speed of creation but also demonstrated how AI could drastically cut costs, with the ad’s production coming in at a whopping 95% less than traditional methods.
The ad was the brainchild of AI filmmaker PJ Accetturo, who used hundreds of Veo 3 generations to produce the 15 clips that made up the commercial. Despite some hiccups with unexpected subtitles and inconsistent character voices, the end product was a testament to the capabilities of AI in advertising. The commercial’s somewhat unpolished aesthetic might not be everyone’s cup of tea, but the time and cost savings are likely to prove irresistible to many brands.
Meanwhile, in the world of toys, OpenAI and Mattel have announced a partnership that promises to bring AI to iconic brands such as Barbie, Hot Wheels, and American Girl. The collaboration will see OpenAI’s technology integrated into Mattel’s product development process, with the first AI-powered toy expected to hit the shelves later this year. While the prospect of AI-powered toys might raise eyebrows and concerns around child development and privacy, the move signals a major shift in how children’s play could be revolutionized.
In the ever-competitive market of AI video models, Bytedance has claimed the top spot with its new Seedance 1.0 model. Outperforming models from Google, Kuaishou, and OpenAI in terms of text-to-video and image-to-video tasks, Seedance 1.0 is poised to push the boundaries of AI video models. Despite Google’s Veo 3 setting a consumer expectation for viral audio capabilities, the silent Seedance 1.0 proves that there is still room for innovation in the sector.
In the realm of AI assistants, Microsoft is enabling its Copilot Vision assistant to view users’ screens and provide insights and guidance, while Apple is eyeing Spring 2026 for AI-powered upgrades to Siri. These developments hint at the significant role AI is set to play in personal assistance and productivity enhancement.
From AI-generated commercials and toys to advanced video models and personal assistants, the AI landscape is evolving at a breathtaking pace. While challenges and concerns remain, the potential for AI to reshape industries and our daily lives is becoming increasingly palpable.
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